Wednesday, January 26, 2011

Time for Google to take control of the Android update process

Android is always a hot topic on the web since it’s grown so big. Unfortunately for Google, a lot of the conversation centers around the pitiful update process that has customers venting frustration at the delays (or lack) of updates for their Android phones. I understand that the update process is complicated and involves too many entities, but Google is ultimately the company that gets kicked in the shins as its brand gets dragged through the mud over the frustrating update situation. That’s reason enough for Google to step in and take control over the Android update process, no matter how many partner feathers get ruffled.
The whole “open” concept behind Android implies that Google should keep producing its code and keeping its hands off those who are building products with it. That is the ideal process, but it’s not working when so many customers are unhappy with support. They may be mad at Samsung for the lack of updates, or their telco, but ultimately it is the Android brand that bears the brunt of customer discontent.
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