Brocade has unveiled an infrastructure procurement model designed for cloud computing, along with additions to its new VDX data centerswitch line.
At the VMworld 2011 conference, Brocade rolled out a subscription-based acquisition option that allows customers to acquire network capacity on demand as required by fluctuating business demands. Brocade Network Subscription is optimized to address cloud-based IT environments, Brocade says.
Brocade Network Subscription is designed to allow customers to scale capacity up and down according to actual network utilization with no capital outlay. Customers pay for their network infrastructure on a monthly basis, and can return equipment to Brocade when capacity demands are not as high.
Network Subscription is not a managed infrastructure-as-a-service offering; essentially, it's an option for customers who need more flexible procurement, lease or rental alternatives to control network capital expenses or who have tight budget constraints.
"It's more like financing or leasing equipment but you can terminate capacity if you don't need it," says Joe Pucciarelli, program director of technology financial and executive strategies at IDC. "It's an open ended rental option."
It maps to cloud IT infrastructures where capacity peaks and valleys are more volatile and load requirement is much less predictable, Pucciarelli says. Customers can subscribe for additional capacity to meet peaks and then step down capacity as those peaks diminish.
Citing IDC data, Brocade says public and private clouds will become a $1.4 billion market this year.
Pucciarelli says other major IT vendors and Brocade competitors, like Cisco, IBM and HP, offer similar procurement options but they may come with strings attached, like unattractive fees if network capacity needs to be reduced or equipment returned.
Brocade Network Subscription is available now for Brocade's IP/Ethernet networking products, including the new VDX line of switches. Service provider Rackspace Hosting, with more than 140,000 customers worldwide, is already using Network Subscription, Brocade says.